In basketball, the tip-off is what starts it all, but before all of that, players were being traded or signing with new teams during the off season. With all the shuffling going on, the 2019 season had been different from all of the rest. Coming into this season, there were no favorites to win it all, and any player could take the crown and make a name for themselves. The tip-off is where we got to see all these newly formed super teams form like the Avengers for the first time.
The NBA Tip-Off also had some huge takeovers. A partnership with MGM Resorts resulted in a takeover on Las Vegas strip. As well as another takeover, inside the video game NBA2k.
With the super hero theme of this campaign, the NBA had to do a popup at one of the most popular conferences, New York Comic Con. The popup featured live art and a tip-off contest against one of the 4 illustrated players of your choice. The video was available for participants to share on social media, promoting the season opener. Unfortunately, I got taken out by Anthony Davis with my 8 inch vertical.
With a global campaign that stretched all around to every fan, there are still many that listen to the radio.
The season started with a bang and continued to keep its foot on the gas pedal.