Need red-carpet worthy hair without making a salon appointment? Dyson had an answer and aimed to introduce consumers to its Supersonic hair dryer.
Harper’s Bazaar showcased the Supersonic in three elevated video tutorials, each portraying a dramatic look that can easily be created with this beauty wonder. The custom content also included a gallery of hair product essentials chosen by celeb hairstylist Jen Atkin, and a luxury beauty holiday gift guide touting the dryer as deserving of a spot on Bazaar readers’ holiday wish lists.
