The NBA’s tune-in campaigns around their tent-poles have always been special, but they wanted to bring more to their evergreen games. Something featuring the game of basketball and not just superstars and super teams. From dunks to blocks, the game of basketball is seen in a different vision and scale.
The radio spot for this campaign gathered the emotions that any game can come with intensity.
With the many games played every night, the NBA wanted to bring a special chance for fans to make Saturday the night to watch a premiere match-up.