Prada wanted to create buzz around the product launch of Prada Candy Gloss and continue to stoke enthusiasm for the scent profiles of their four perfumes through impactful videos and stories.
To create excitement for Prada Candy Gloss the team created two co-branded cinematic videos, in which each of the powerful and bold female leads represent a different Candy scent. In both videos, the fragrance serves as the fuel for a fury-filled uprising and bonds four strangers together.
Supporting online and social content made it fun and instinctive for readers to shop their favorite scent. Additionally, we delivered Prada a selection of character shorts, behind-the-scenes photos and GIFs for their use.